Link Building Strategies for New Websites 2021

Link Building Strategies for New Websites

72% of SEOs agree that link building should be one of your secret weapons when you want to rank at the top of the SERPs.

The more links you build, the more valuable your site becomes.

But before you fire up and build all sorts of links for your new website, know this:

Not all links are the same.

You can’t just acquire links at random expecting great results.

After all, it’s not about the volume of links you get. Rather, it’s about the quality.

Therefore, you need to approach link building for your new site at a more strategic level.

Below are different approaches to help get your new website on the right track with link building.

Link Building Strategies

Develop a content strategy

Without a solid strategy in place, you’re letting your content go wherever it wants.

So make a plan and start with keyword research!

While you want it to be usable and informative, you also want your content to reach a target audience. And without a doubt, you can pull it off through the keyword research process.

Begin by finding keywords with low competition and high search volume. It’s a way to know that you’re going for keywords that will help your objective.

A free tool to use here is the Google Keyword Planner.

Just go to its website, click Find new keywords, enter your keyword, and hit GET STARTED.

Once the results are in, your focus should be on two columns: Avg. monthly searches and Competition.

keyword planner

On the example above, I searched for “dizziness”. And I kept an eye out for its average monthly searches and level of competition.

In the Avg. monthly searches column, you should aim for at least 10K – 100K searches. And under Competition, it needs to say Low.

Once you have your keywords, use them to optimize your content. Remember, you need to do it naturally.

Insert your keywords in your content as if you’re writing your piece normally. Don’t force it by placing the right keywords on the wrong section of your content. Make sure that what you’re trying to say is making sense.

If necessary, change your sentences or use a different keyword.

An example is this:

The keyword is dizziness. As you can see, the original sentence without the keyword looks natural.

But if the keyword was added to it, it doesn’t make any sense. It doesn’t blend well with my original sentence. So I composed a new one!

Keyword research allows your website to rank on top of search results. Even if you won’t be on the #1 spot yet (considering you’re new), you can still be one of the highest ranked ones!


It increases your visibility, too. And of course, the more people you can get to see your content, the better the chances of it getting a backlink!

Your content will serve as the foundation for your link building campaign. And to welcome 6x higher conversion rates, you need to invest in creating the right type of content.

Just like links, they are not all the same. While others are quite unlucky, some are “naturals” at attracting links.

Below, you’ll find out more about the types of content that can attract links naturally.

  • White papers make great cornerstone pieces. Their ripeness in information is key. They’re your means of building credibility and solving customer pain points.
  • Infographics are an efficient way to build quality links. They’re informative and entertaining. In fact,41.5% of marketers stated that they’re the type of content that had the highest engagement.
  • Webinars are outliers in the link building process. Granted you use them correctly, they can help you. For you, they will build and foster mid-funnel relationships with your customers.
  • Research is the most efficient means of building a quality link profile. Compiling original research and presenting new data may take time. But this process can help you significantly in establishing yourself.
  • Videos are how 66% of marketers use to generate more qualified leads. You can use them to touch deep emotions. And ultimately, they’re your ticket to winning your target audience.

Link velocity refers to the rate you build links to your website.

If you build links too fast, it could mean you’re engaging in artificial link building strategies. And if you’re doing this, it doesn’t paint a good picture for you.

Building a bunch of worthless links? It doesn’t exactly scream reputable and authoritative, at all.

Also,Google can penalize you.

Because your website is new, Google will reward it with a good ranking if its link velocity doesn’t seem off. While the goal is to build links, you shouldn’t get to it in one sitting.

Instead, go at a steady pace. If this means going slowly, then it’s what you should do.

You need to maintain a constant link velocity because it allows your website to grow.

Here’s an example of how to approach this.

For month 1, go with 1 link. Then for month 2, go with 2 links. Then for month 3, go with 3 links.

Mix anchor text ratio

Your chosen anchor texts will always be important whenever backlinks are concerned.

Years ago, these texts hold the key for Google to have a closer look at your website’s relevancy. But then Google’s Penguin update happened. And as a result, Google now uses them to penalize you for over-optimization.

That being said, you might think they have become meaningless. Well, the straightforward to that is NO, they haven’t.

In fact, they became more valuable for one simple reason. They can tell Google if a website is using artificial link building strategies!

So work on your anchor texts. Here are some tips:

 Don’t settle for 1 anchor text for a single campaign. A “natural” website shouldn’t have 100% of backlinks coming from the same word/set of words.

  • Find up to 10 anchor texts to use. The idea here is to diversify your anchor text ratio.
  • Don’t build more than 10% links with keywords in them in the link profile. You should decrease the percentage of anchors that are rich in keywords.
  • Make your choices as random as possible. Stay away from patterns. Other than for diversification, it makes for natural link building.
  • Use naked URLs. There’s nothing more natural than a naked URL. This is why they should make up a large part of your backlinks. They’re safe!

You know those shortened URLs that are related to a company?

Well, those are branded links. And using them (using your brand’s name) to shorten links is a brilliant idea.

Take it from the big guys like Pepsi ( and Richard Branson’s Virgin (

They are a hit because they help your SEO. With them being short, and therefore, easy to share, they give your website a boost organically.

The higher the number of shares is, the better it is for your website. It means greater exposure and better brand recognition. You will also enjoy an increase in brand awareness!

Getting the word out about your brand is the start. It’s the force that can drive you to establish your brand.

If you play your cards right, you’ll be subjected to 80 million searches on Google per day.

To help you get there, be sure to produce useful content. 

For example, your content has provided lots of in-depth information about a topic. So because it has, those users who viewed your content is most likely to associate your brand to it.

For them, your brand is now “the brand that can provide in-depth information”. And if you want to build on that reputation, all you need to do is keep it up!

The catch is that these branded links have to use a 301 redirect. It’s how you guarantee you’re creating a permanent redirect. And importantly, it’s how you pass between 90-99% of ranking power (link equity) to the redirected site.

So granted your branded link meets that requirement, you’re good to go!

Avoid linking to the same domain multiple times. Google is never a fan of artificial link building strategies. And this is one of those!

Particularly, Google is not a fan of websites with few referring domains.

Let’s take a step back before moving forward here.

Here’s a simple definition of backlinks:

“A link to your website from another website.”

Meanwhile, here’s a simple definition of referring domains:

“They are domains that serve as the source of backlinks.”

You see, it’s not rare to think that “backlinks” and “referring domains” are just the same thing. But they’re not. And neither are they interchangeable.

To build quality backlinks, you should know their difference.

Your goal here is not just to build links. But you also have a good ratio involving the number of backlinks to the number of referring domains.

If you have 500 backlinks from 100 websites, it means you have 100 referring domains. And it means you have a 5:1 backlinks to referring domains ratio. 

But if you’re looking at a 500:5 backlinks to referring domains ratio, your odds are not looking well. 500 backlinks from only 5 sources? It seems like you’re paying for an automated link building service!

Ideally, you’d want as small a gap between the two numbers. For example, what you want is a 3:2 ratio or a 10:7 ratio.

The goal is to use link building as a strategy to rank organically and sustain that ranking on Google. This should not be a problem if you’re adhering to the rules.

From start to finish, it should always be this way. Remember, you’re trying to impress Google. And to do so, you need to follow what it says.

Otherwise, a Google penalty is headed your way. And it might just tell you you’re out of the game for a while.

Here’s a list of techniques worth looking into:

Content linking

It is about using content to strategically place links on 3rd-party websites. Where link acquisition is concerned, this is a gold mine. Granted a website contains linkable assets (or useful data), this is very effective.

The Moving Man method

This technique developed by Brian Dean combines the power of broken and lost/missing links. What brought this to life was when Brian Dean discovered a competitor went out of business!

To do this, just search for websites that changed URLs or do not exist anymore. Next is to create a backlink to find sites that are still linking to it.

And then reach out to those site-owners. Inform them that the resource their linking to is a dead URL and that you have a replacement! 

Resource page linking

Site-owners won’t hesitate to link to a website on one condition. That website contains helpful resources.

To do it your own way, you need to look for websites with resource pages. Once you do, that’s when you plug in your website as a helpful resource!

Wikipedia linking

Wikipedia links come with great value. The catch is it’s difficult to gain them. They’re off the table for you. But this only if you’re not a trusted community member or you have zero potential to be cited as a credible source.

If you are, then you don’t have a problem. If you succeed in this, your own website will come with great value, too!

Giveaways and promos

If a website is holding a contest occasionally, you should join. And take it as an opportunity to earn backlinks to your site.

Just make sure that after the contest ends, the host continues the game regularly. If not, he should create a redirect to a relevant page from the old one.


So these are the link building strategies that can help you with your new website.

If link building is hard for you, it doesn’t mean you should give it up. Even though it can be challenging to understand, it’s a vital component of SEO.

What you can do is ask your friends who are experienced in this department for help.

Another option is to let the experts take over and get the job done. In this case, SEOExplode is the company you want to hire.

They have years of experience. They help new businesses (with no link profile) grow their organic traffic. For more information, just click on the link.

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