The name North Star(*) is derived from Polaris, also known as the Pole Star. Polaris is the brightest star in its constellation and holds nearly still in the sky while the entire northern sky moves around it. Why is it important to know this? Similarly to Polaris, an SEO-focused North Star acts as a focal point …
Keyword cannibalisation is where multiple pages target the same keywords. This results in them fighting each other for ranking within Search Engine Results Pages (SERPs) and can sometimes reduce the authority of all pages involved. Split authority By having multiple pages targeting the same keywords, internal linking can become confused, particularly in terms of horizontal …
Almost every small business is fighting an uphill battle to rank their site at the top of Google. Creating a site is easy but the challenge is to transform it into an authority site that Google favors. If you are successful in making your site an authority site in Google’s eyes, rankings will come automatically …
How to Become an Authority Site in Google’s Eyes Read More »
Manual actions occur when you breach Google Guidelines. As the name suggests, they’re not algorithmic but instead are the result of a real human reviewing your site. Manual actions can be found in Google Search Console, under the Security & Manual Actions dropdown in the sidebar. Remember that manual actions aren’t the same as algorithmic …
Before creating a content strategy, it’s crucial to first understand who you’re writing for. Who do you want to engage with your content? You’ll have to understand what your audience is interested in, and what their needs and values are in order to create content they want to consume. It’s important not to make assumptions. …
Search intent, (also commonly called user intent or query intent), refers to the categorisation of a search term depending on what the searcher was intending to find. A key part of any content strategy is matching your content to the needs of your users. Search engines are increasingly moving towards delivering search results that consider …
Understanding visitor intent: transactional, navigational and informational queries Read More »
Out of stock products can pose a number of problems to both the user’s experience and SEO. Handling out of stock products requires some careful considerations: Managing crawl budget – if Google are using crawl budget on low-value pages with no products, they may not crawl other useful pages. Holding your position within SERPs – products may …
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An SEO audit is a comprehensive investigation into the current state of a site. From a technical perspective, you can use it to look for any issues that could impact crawling and indexing, as well as report on areas where on-page optimisation is not utilised. From an analytical point of view, you can use it …
Why initial audit your site and how often should you do it? Read More »
Do the blog posts that you write with so much effort also bring you a good amount of organic traffic from search engines? It’s true that SEO has become more difficult and more competitive in the last few years, specially after Google rolled out a series of massive changes to its ranking algorithm. There’s a …
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Bad or low quality links can easily hurt the search engine rankings of a website. If you’re an SEO professional or an internet marketer, you definitely understand why it’s crucial to keep a close watch on the link profile of a website. Articles about link removal or link profile clean up simply abound the web. …